Amazed by her young daughter’s bright imagination Eugenie searched for a brand that suited her curious and playful nature. A far cry from the usual baby clothes, she wanted intricate prints that captured the sense of adventure in young children. Her search unsuccessful, she set out to create her own.

Passionate about empowering women in her community and showcasing their talent, she gathered local women around her from a range of backgrounds and occupations.

Over many cups of tea, sketches became designs, and her close friends formed an all – women team.

Established in 2018, Franz and Freya have gone on to create countless collections providing organic, handmade clothing and accessories on a global scale for both babies and toddlers all year-round.